Digital Marketing Specialist

Cape Town

R500k - R650k

A Global Investment Firm managing over a billion across alternative and long-only portfolios and specializing in asset classes like fixed income, equity, and commodities is looking for a Digital Marketing Specialist. Reporting to the Head of Marketing, the ideal candidate will deeply understand SEO, paid advertising, social media, WordPress, basic programming languages, CRM and list management, email marketing, and analytics, including Google Analytics.

Key Performance Areas

SEO management:

• Conduct keyword research and analysis to enhance organic search visibility
• Develop and implement on-page and off-page SEO strategies
• Monitor and report on SEO performance, identifying areas for improvement

Paid advertising:

• Plan, execute, and optimise paid advertising campaigns across various platforms (Google Ads, LinkedIn, etc.)
• Manage paid budgets, analyse campaign performance, and generate actionable insights

Social media management:

• Develop and execute social media strategies to increase brand awareness and engagement
• Create and curate content for various social media platforms
• Monitor social media trends and analytics to inform strategy

Website management:

• Maintain and update the company website using WordPress
• Ensure website content is up-to-date, engaging, and optimised for search engines
• Collaborate with developers to implement new features and functionalities

CRM and list management:

• Manage and segment customer databases to ensure targeted marketing efforts
• Develop and execute CRM strategies to enhance customer retention and acquisition

Email marketing:

• Design and execute email marketing campaigns, including newsletters, promotions, and automated workflows
• Analyse email performance metrics and implement improvements

Analytics and reporting:

• Utilise Google Analytics and other tools to monitor website traffic, user behaviour, and campaign performance
• Generate regular reports and provide insights to optimise digital marketing efforts

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Certification in Google Ads, Google Analytics, or related platforms 
• Minimum of five years of experience in digital marketing or a related role
• Experience in Financial Services (Adv.)
• Proven experience in SEO, paid advertising, social media, WordPress, and CRM
• Basic programming skills (HTML, CSS, JavaScript) are advantageous
• Proficiency in email marketing platforms and Google Analytics