Executive Head of Marketing and Communications

Major Bank seeks quality driven Leader. Key role to develop Integrated Marketing and Communication strategies. Create a powerful brand that is "people-centric" and connects with targeted communities. Drive enterprise-wide campaigns, activations and experiences. Develop a positive Value Proposition. Great career opportunity with market leader.

Main responsibilities:

• Lead the development of an Integrated Marketing and Communication (IMC) strategy.
• Conceptualise and implement innovative Marketing and Communication (Internal and External) plans.
• Partner with Executives and participate in Senior Mgt and Strategy sessions.
• Translate Marketing strategies into innovative experiences to foster a culture of transparency and collaboration.
• Contribute to Employee Brand architecture and position the messages.
• Collaborate with Brand Experience, Events, Communications, PR and Design.
• Communicate different HR touchpoints such as recruitment, graduate programmes, scholarships and alumni etc.
• Lead a cross functional team to deliver the Marketing brand.
• Utilise different media, platforms, creatives, events, written articles, presentations.
• Create a strong sense of community among employees.
• Conceptualise and execute activations and experiences through impactful events and communications.
• Shape the Internal Comms and deliver events to reach employees in SA and African markets.
• Manage the internal reputational issues of the bank and its employees.
• Orchestrate clear and concise messaging.
• Lead Brand initiatives to attract top talent and ensure the firm is “Employer of Choice”.
• Create inspiring content for diverse channels.
• Direct the digital and social media platforms, channels and content.
• Monitor the Employee Value Proposition to draw relevant insights.
• Provide input to budget planning proposals for Senior leadership.
• Conceptualise campaigns to boosting employee engagement and sense of belonging.
• Lead communication initiatives across multiple regions.
• Build a strong media profile and manage the Communications value chain. Media Spokesperson.
• Other key duties to be discussed at interview stage.

Qualifications and Experience:

• Marketing or Communications Degree. Hons or Masters, an advantage.
• Proven track record in Integrated Marketing and Comms at a senior level.
• Exp within a top Bank, Fin Services firm, Agency, or related industry.

Should you be interested in this exciting opportunity:

• Please submit your CV via the link. You will be directed to our database, Ditto.
• For queries, contact Bev at SET on 082 495 8595.
• Unfortunately, no CVs can be accepted via WhatsApp.
• Looking forward to engaging with you.