Business Analyst

Market-related Salary

Cape Town

Overview:
A leading player in the FMCG and media sector is seeking a Market and Sales Specialist to drive business growth through strategic market engagement and high-performance sales execution. This role requires a commercially astute, results-driven professional with a deep understanding of the FMCG landscape and a proven ability to unlock new revenue opportunities.

Key Responsibilities:

• Develop and implement innovative sales and marketing strategies tailored to the FMCG sector.

• Identify and pursue new market opportunities, lead generation channels, and customer acquisition initiatives.

• Manage and grow key client relationships, ensuring long-term partnerships and customer satisfaction.

• Collaborate cross-functionally with internal teams to align branding and marketing strategies.

• Conduct thorough market analysis and provide data-driven insights to support strategic decisions.

• Attend relevant industry events and stay abreast of evolving FMCG and media trends.

• Mentor and guide junior sales and marketing team members.

• Monitor sales budgets and performance metrics to ensure alignment with company objectives.

• Report on sales pipeline activity, outcomes, and continuous improvement opportunities.

Minimum Requirements:

• Diploma or Degree in Sales Management, Business Management, or related field (or 5+ years' equivalent experience).

• 5–10 years of proven experience in sales within the advertising/media space, specifically targeting the FMCG industry.

• Strong understanding of both B2B and B2C sales models.

• Excellent negotiation, communication, and contract management skills.

• Ability to work independently, manage multiple priorities, and meet ambitious revenue targets.