Digital Asset Manager (DAM Manager) POSITION DESCRIPTION
Department: Marketing Location: 

Reports to: Head of Creative

Role Overview: 
The Digital Asset Manager is responsible for managing companies digital asset ecosystem, ensuring all marketing and locality-based content is stored, organized, and distributed efficiently. This role oversees the full lifecycle of digital assets, supports new digital-related marketing projects, and optimizes the people, processes, and technology that enable effective brand asset management across the group.
The DAM Manager acts as the central custodian of digital libraries, metadata structures, permissions, and usage rights—while partnering closely with marketing teams, agencies, IT, franchisees, and other internal stakeholders.

Key Responsibilities:
People & Collaboration
• Champion user adoption of DAM tools across Marketing and Locality Marketing teams.
• Provide stakeholder engagement during technology rollouts and process changes.
• Develop and deliver training materials, guides, and support documentation.
• Track user behaviour and identify opportunities to improve user experience.
• Act as change manager and advocate for both the technology and end users.

Process Management:
• Develop, document, test, and continuously refine asset-related workflows.
• Establish best-practice processes for asset creation, approval, storage, licensing, and archival.
• Support implementation of new digital systems to streamline legacy processes.
• Contribute to technology budgeting, forecasting, and resource planning.

Technology & Governance: 
• Maintain the DAM platform, metadata structures, taxonomy, tagging rules, and permissions.
• Monitor asset usage rights, expiry dates, file security, and compliance protocols.
• Map and optimize automated workflows for efficiency and scale.
• Manage high-value asset types including photography, video, design files, and locality-specific content.
• Track system adoption and external engagement with digital content where applicable.

Skills & Competencies:
•Strong technical aptitude and passion for digital tools.
• Excellent communication and stakeholder management skills.
• Highly organized with meticulous attention to detail.
• Analytical, process-driven, and comfortable with data and reporting.
• Creative problem solving, flexibility, and adaptability to change.
• Project management capability with ability to prioritize effectively.
• Customer-centric mindset with strong service orientation.
• Leadership and coaching capability.

Qualifications & Experience:
• Bachelor’s degree in Computer Science, Information Systems, Digital Media, Graphic Design (Web & Digital)or related field (preferred).
• Experience with DAM and CMS systems, metadata, taxonomy, ADA standards, and SEO fundamentals.
• Knowledge of digital rights management and web publishing best practices.

Working proficiency with:
o HTML/CSS, Java, Linux/Unix environments
o Apache, MySQL, PHP
o Adobe Creative Cloud
o Microsoft Office Suite
o Project management tools (e.g., Jira, Basecamp)
o Figma
o Creative AI tools

Ideal Candidate Profile
A structured, technology-savvy individual with strong people skills who can balance technical precision with marketing creativity.