Jobs

Job Title
Product Marketing Manager
Employment Type
Full Time
Experience
5 to 7 years
Salary
R480000 to R540000
Job Published
12 November 2021
Job Reference No.
4129300145

Job Description

Product Marketing Manager 

R480K - R540K

Cape Town

Superb career opportunity with a market leader in the Fintech industry. You will be responsible for supporting the Head of Creative & Performance Marketing in delivering on the business’ growth targets by executing a marketing plan that will drive the usage of new and existing product features.

You will also be responsible for the evaluation and optimisation of this marketing plan. You will work closely with the Product Team to understand new product features so that you can develop compelling value propositions/USPs and market the offerings effectively.

Responsibilities:

  • Market intelligence—be the expert on our customers, who are they, how they transact and their key needs.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with the target customer segment.
  • Develop a marketing plan that will drive usage amongst existing and new customers, of the product features you support, in conjunction with our marketing team.
  • Assess the effectiveness of the marketing plans that support your product features on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new features and updates to existing features, and manage the cross-functional implementation of the plan.

Requirements:

  • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Excellent project management skills with solid experience in agency briefing & creative review.
  • Proficient in productivity applications such as Microsoft Office, Trello, Slack etc.
  • Familiar with marketing automation tools such as Firebase & Mixpanel.

Please apply online. 

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