Jobs

Job title: B2B Growth Marketing Lead
Employment type: Full Time
Experience: 5 to 6 years
Salary: R600000 to R800000
Job published: 12 February 2021
Job reference no: 3242484738

Job Description

B2B Growth Marketing Lead

R600K-R800K

Cape Town

Superb career opportunity with a leading company from the concierge industry. You will be responsible for crafting and executing the marketing strategy for targeting clients and partners.

This role works closely with other teams including sales, proposition and product management teams to drive growth and demand - with a Business to Business (B2B) focus.

Responsibilities: 

  • Responsible for entire B2B marketing funnel; Brand Awareness, Demand Generation, Lead Acquisition and Content.
  • Build a performance marketing engine across tracking, attribution, automation, and optimisation.
  • Ensure best possible spend optimization across campaign objectives and countries to meet growth goals.
  • Using data-driven approach to improve effectiveness in all paid marketing channels to drive awareness, contribute to the sales pipeline and conversion.
  • Lead the creation and production of inspiring content and campaigns that drive growth and build clout to continue the reputation.
  • Willing to take a hands-on approach to core marketing disciplines and activities including proposition positioning, copywriting and performance campaign execution skills.

Requirements:

  • Minimum 6 years of business experience as an integrated marketer with a track record of success preferably in growing B2B propositions. B2C or B2B2C exposure is a good to have.
  • Experience working in a SaaS business or value-based / solution sales role is an advantage.
  • Have a start-up mindset - results-oriented, curious and good commercial judgement.
  • Data-driven - clear understanding of data, analytics and metrics.
  • An excellent communicator who can make an impact across all levels and diverse audiences.
  • Knowledgeable and a strong practitioner of digital marketing and inbound strategies as well as the traditional channels (PR, events, etc.)

Please apply online.

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