Job title: Head of Brand (Financial Services)
Employment type: Full Time
Experience: 8 to 10 years
Salary: R1200000
Job published: 06 July 2021
Job reference no: 1323374376

Job Description

Head of Brand (Financial Services)

R1.2m plus bonus

Cape Town

Leading financial services organisation has superb career opportunity for a seasoned Brand Manager. Reporting into the CEO you will be responsible for driving awareness, acquisition, and retention and deliver this through the launch of multifunctional go-to market brand marketing strategies for promotion
of the brand / business within the market.

Key responsibilities

  • Drive and implement the vision and strategy for the brand and instill, drive and implement it in all levels of the business, to make up part of the working culture.
  • Understand all three target markets, and implement appropriately across these: direct, intermediated and institutional.
  • Oversee the brand planning process inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand[1]interaction to encourage increased purchase.
  • Oversee all brand marketing activities related to the brand and collaborate with business and marketing colleagues to achieve output.
  • Lead the development and refinement of the brand’s messages and creative designs to attract potential consumers.
  • Lead go-to-market planning and drive cross-functional collaboration within the business, for example, with departments such as Marketing and Distribution.
  • Lead consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with the external brand business partners, enabling strong, collaborative working relationships.

Qualifications and experience

  • Related Bachelor’s Degree
  • At least 8-10 years’ of working experience developing creative and innovative marketing strategies that heavily leverage offline and online mediums / channels in facilitating effective brand marketing programs and messages, preferably working in the position
    of a Head of Brand Marketing
  • Understanding of Financial Services