Job title: Search Engine Marketing Specialist (SEM)
Employment type: Full Time
Experience: 3 to 5 years
Salary: R360000 to R420000
Job published: 29 April 2021
Job reference no: 110663020

Job Description

Search Engine Marketing Specialist


Cape Town

Exciting career opportunity with an international software company where you will be joining a young (yet experienced), team of designers,
developers, and marketers. You will be reporting to the Directors.

Experience and qualifications required:

  • Google Certified SEM expert with between 3- 5 years experience
  • You have an understanding of B2B & B2C campaign types.
  • Very good understanding of ecommerce ads, tracking & reporting.
  • Familiarity with the following platforms: Google Ads, Analytics, Tag Manager, Merchant Center, Search Console, Facebook, LinkedIn, Twitter, Pinterest and Instagram.

Duties and responsibilities:

  • Design and manage internet marketing campaigns for internal and client accounts.
  • Implement SEO analysis, strategy, recommendations and updates for clients and internal projects.
  • Generate reports for campaigns and provide relevant analysis and recommendations.
  • Assist with social media and content marketing activities.
  • Recommend changes to website architecture, content, linking and other factors to improve SERP positions for target keywords.
  • Tag manager implementation.

Please apply online.